PUBLICATIONS
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- Update in Pediatric Dentistry
- Case Studies in Oral Disease
- Case Studies in Periodontal Management
- Seminars in Dental Hygiene
- Dental Hygiene Connection
- Dental Connection
- Case Studies in Orthodontics
- Focus on Adult Oral Health
- Oral Care Report
- A Lifetime of Oral Health
- Advances and Progress in Oral Health Through Oral Care Education
- The Journal of Clinical Dentistry
- Trident Case Studies in Dental Hygiene
- Trident Detailer
- Current Technology in the Treatment of Adult Periodontitis
- White Papers
- Rejuvenating the Teeth Through Remineralization
| Update in Pediatric Dentistry | |
| Series Editor: | Robert J. Musselman, DDS, MS Professor and Head, Department of Pediatric Dentistry Louisiana State University School of Dentistry |
| Accreditation: | 1 hour through LSU School of Dentistry |
| Qualitative Circulation: | General dentists and pediatric dentists |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, dental convention, sales representative |
| Profile: | Update in Pediatric Dentistry, produced under a grant from SmithKline Beecham, reviews cutting-edge topics in the care of dentistry for children. Reviews are prepared by noted experts in the field under discussion. The series is well suited for marketers of pediatric oral care products, or those who plan to do so and are seeking a strong association between their company's/product name and the specialty. The series is produced with the cooperation and assistance of the American Association for Pediatric Dentistry. |
| Case Studies in Oral Disease | |
| Series Editors: |
Linda R. DeVore, RDH, MA Associate Professor and Chair, Department of Dental Hygiene Dental School, University of Maryland Donald M. Tilghman, DDS Professor, Department of Oral and Maxillofacial Surgery Dental School, University of Maryland |
| Accreditation: | 1 hour through the University of Missouri, Kansas City |
| Qualitative Circulation: | Dental hygiene professionals and oral and maxillofacial surgeons |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, convention, sales representative |
| Profile: | Case Studies in Oral Disease presents unique case reports of interest to dental hygiene professionals assisting oral and maxillofacial surgeons, and to dentists actively engaged in the specialty. Cases are real and prepared by experienced clinicians from leading dental schools across the United States. The series is ideal for companies wishing to reach dental hygienists with impact. The series is sponsored by the American Association of Oral and Maxillofacial Surgeons under a grant from the Procter & Gamble Company. |
| Case Studies in Periodontal Management | |
| Series Editor: | Linda R. DeVore, RDH, MA Associate Professor and Chair, Department of Dental Hygiene Dental School, University of Maryland |
| Accreditation: | 1 hour through University of Maryland Dental School |
| Qualitative Circulation: | Dental hygiene professionals |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, convention, sales representative |
| Profile: | Case Studies in Periodontal Management offers detailed periodontal cases which present with complicating physical factors, such as lupus, AIDS and HIV, pregnancy, and smoking. All cases are taken from the files of dental hygiene departments of schools throughout the U.S. The series is ideal for marketers of preventive dentistry products or periodontal disease therapies who wish to reach dental hygienists with impact. The series was developed under the sponsorship of Colgate Oral Pharmaceuticals. |
| Seminars in Dental Hygiene | |
| Series Editor: | Mary Martha Stevens, PDH, PhD Assistant Professor and Chair, Department of Dental Hygiene The Wichita State University |
| Accreditation: | 1 hour through The Wichita State University |
| Qualitative Circulation: | Dental hygiene professionals |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, convention, sales representative |
| Profile: | Seminars in Dental Hygiene presents in-depth reviews of timely subjects of interest to dental hygienists. Reviews are prepared by noted experts in the field under discussion. The series is ideal for marketers of preventive dentistry products or any company wishing to reach dental hygienists with impact and exclusivity. The series was developed under the sponsorship of Chesebrough- Pond's USA Co. |
| Dental Hygiene Connection | |
| Series Editor: | Linda R. DeVore, RDH, MA Associate Professor and Chair, Department of Dental Hygiene Dental School, University of Maryland |
| Accreditation: | 1 hour through the University of Maryland Dental School |
| Qualitative Circulation: | Dental hygiene professionals |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, convention, sales representative |
| Profile: | Dental Hygiene Connection presents well-referenced, timely reviews of subjects of educational interest to dental hygienists and of marketing interest to the sponsor. Reviews are prepared by noted experts in the field under discussion. The series is ideal for marketers of preventive dentistry products or any company wishing to reach dental hygienists with impact and exclusivity. The series was developed under the sponsorship of Dentsply Preventive Care Division, Dentsply International. |
| Dental Connection | |
| Series Editor: | Connie Drisko, DDS Chairperson, Department of Periodontics, Endodontics, and Dental Hygiene University of Louisville School of Dentistry |
| Accreditation: | 1 hour through the University of Louisville |
| Qualitative Circulation: | Dentists, dental hygiene professionals |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, convention, sales representative |
| Profile: | Dental Hygiene presents well-referenced, timely reviews of subjects of educational interest to dentists and dental hygienists, and of marketing interest to the sponsor. Reviews are prepared by noted experts in the field under discussion. The series is ideal for marketers of preventive dentistry products or any company wishing to reach dental hygienists with impact and exclusivity. The series was developed under the sponsorship of Dentsply Preventive Care Division, Dentsply International. |
| Case Studies in Orthodontics | |
| Series Editor: | Gregory J. King, DMD, DMSc Chair, Department of Orthodontics University of Washington School of Dentistry |
| Accreditation: | 1 hour through the University of Washington |
| Qualitative Circulation: | Orthodontics in training and practice |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, convention, sales representative |
| Profile: | Case Studies in Orthodontics presents unique, university-based case reports of professional interest to the specialty. The series closely mirrors the thought processes involved in evaluating the patient and reviewing the various treatment alternatives. Cases are prepared by staff members of orthodontic departments at leading schools throughout the U.S. The series is very well suited for marketers of orthodontic products or any company wishing to reach the specialty with impact and exclusivity. The series was developed under the sponsorship of Optiva Corporation. |
| Focus on Adult Oral Health | |
| Series Editor: | Saul Kamen, DDS Clinical Professor of Dental Health SUNY at Stony Brook School of Dental Medicine |
| Accreditation: | 1 hour through SUNY Stony Brook |
| Qualitative Circulation: | General dentists |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 3-4 times per year |
| Distribution: | Mail, convention, sales representative |
| Profile: | Focus on Adult Oral Health presents well-referenced, scholarly reviews of subjects of educational interest to dental professionals treating adult and senior patients. Reviews are prepared by noted experts in the field under discussion. The series is ideal for marketers of dentistry products for adults or seniors. The series, created under a grant from Colgate Oral Pharmaceuticals, carries the endorsement of the American Society for Geriatric Dentistry. |
| Oral Care Report | |
| Series Editor: |
Dominick P. DePaola, DDS, PhD President Emeritus The Forsyth Institute |
| Accreditation: | 2 hours through The Forsyth Institute |
| Qualitative Circulation: | General dentists, dental hygienists |
| Advertising: | 3 page, 4-color advertorial. NO COMPETITIVE NOISE |
| Frequency: | 4 times per year |
| Distribution: | Mail, convention |
| Profile: | The Oral Care Report presents reviews on a number of relevant topics in dentistry. Features include a Hygiene Update, Clinical Practice Page, Health Care Trends (editorial) and a feature article. Issues are translated into more than a dozen languages and distributed in more than 40 countries. The editorial content is developed by the Editor-in-Chief, with guidance from an international board of associate editors and advisors. The series is produced under the sponsorship of the Colgate-Palmolive Company. |
| A Lifetime of Oral Health | |
| Series Editor: | Dr. Linda Niessen Vice President for Scientific Affairs Dentsply International |
| Qualitative Circulation: | Patients, largely seniors |
| Frequency: | Twice per year |
| Distribution: | In-office |
| Profile: | A Lifetime of Oral Health is a patient-directed newsletter, focusing on the oral health problems of adults and seniors. The series is an element within a broad professional office-based marketing initiative. Funding for the series is provided by the Trubyte Division of Dentsply International. |
| Advances and Progress in Oral Health Through Oral Care Education | |
| Editor: | Stephen M. Siegel President Professional Audience Communications, Inc. |
| Qualitative Circulation: | Worldwide Health Ministers |
| Distribution: | Mail, domestic and international dental meetings |
| Profile: | Advances and Progress in Oral Health Through Oral Care Education - Scientific Proof of the Effectiveness of a Global Oral Health Education Initiative is a monograph designed to explore the effectiveness of oral health education initiatives where they do exist, and to demonstrate scientifically the clinical benefits to be accrued by children who have participated in the Colgate-Palmolive Bright Smiles, Bright Futures school-based program. The monograph is divided into 4 sections, the first of which delves into some 30 years of research to establish the need for such educational initiatives and the benefits to various global population groups when such efforts have been undertaken. The second section provides a detailed description of the Bright Smiles, Bright Futures program, emphasizing its successful application and implementation in developed and undeveloped nations of the world. Section 3 describes a clinical study confirming the oral health benefits of the Colgate initiative and the fourth section summarizes the key learnings and conclusions of the monograph. The monograph was produced under a grant from the Colgate-Palmolive Company. |
| The Journal of Clinical Dentistry | |
| Senior Editor: | Dr. Robert C. Emling |
| Qualitative Circulation: | Worldwide Directors of Clinical and Applied Research, Selected IADR members, dental schools |
| Distribution: | Mail, domestic and international dental meetings |
| Profile: | The Journal of Clinical Dentistry is a peer-reviewed research journal, dedicated to the rapid publication of clinical and applied product research and reviews. Papers accepted by The Journal's Editorial Board will be in print within 16 weeks. The Journal is the leading publisher of dental product research in the world, having had the honor to carry work representing nearly 200 corporations, associations, and universities. More than 3 million pieces bearing its name are in circulation across the globe. For more information concerning The Journal, please visit their website at www.jclindent.com. |
| Trident Case Studies in Dental Hygiene | |
| Series Editor: | Linda R. DeVore, RDH, MA Chair, Department of Dental Hygiene Dental School, University of Maryland |
| Accreditation: | 1 hour through the University of Maryland Dental School |
| Qualitative Circulation: | Dental hygienists |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | 2-3 times per year |
| Distribution: | Mail, convention |
| Profile: | Trident Case Studies in Dental Hygiene presents thought-provoking cases drawn from the files of universities and teaching facilities across the U.S. This is an ideal series for marketers of preventive dental products wishing to effectively reach dental hygiene professionals with a high impact CE program. Supported by a grant from Pfizer, Inc. |
| Trident Detailer | |
| Editor: | Stephen M. Siegel |
| Accreditation: | None |
| Qualitative Circulation: | Dentists/Dental Hygienists |
| Advertising: | Exclusive, single page, 4-color |
| Frequency: | PRN |
| Distribution: | Conventions/Sales Calls |
| Profile: | Establishes the case for sugarless confectionaries in general, Recaldent specifically, using abstracts from peer-reviewed global dental literature. Designed for documented clinical support via easy-to-use 4-page brochure. Supported by a grant from Pfizer, Inc. |
| Current Technology in the Treatment of Adult Periodontitis | |
| Editor: | Stephen M. Siegel |
| Accreditation: | 2 Hours through the University of Pittsburgh |
| Qualitative Circulation: | Dentists |
| Advertising: | None |
| Frequency: | N/A |
| Distribution: | Regional Symposia |
| Profile: | Proceedings highlights of a series of clinical symposia, designed to be the accrediting vehicle for the live events. |
| White Papers | |
| Series Editor: | Stephen M. Siegel |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Frequency: | Quarterly |
| Distribution: | Mail, dental convention, sales representative |
| Profile: | White Papers is a quarterly journal club on the oral-systemic relationship, with expert review and practice-relevant analysis and commentary by key opinion leaders. Produced under a grant from the Colgate-Palmolive Company. |
| Rejuvenating the Teeth Through Remineralization | |
| Editor: | Anthony E. Winston, BSC |
| Advertising: | Exclusive single page, 4-color. NO COMPETITIVE NOISE |
| Distribution: | Targeted mail, dental convention |
| Profile: | A summary document designed to provide the scientific basis for the launch of a re-branded dentifrice. |